WHAT I READ THIS WEEK—‘Salem’s Lot by Stephen King. The Annotated Sherlock Holmes (Vol. 1) by Arthur Conan Doyle, edited by William S. Baring-Gould.
All photos by Roxanne Rix.
This is one you can’t put down (and probably can’t figure out in advance either). Right from the first you feel you’re in an episode of “The Twilight Zone” shoulder to shoulder with the main character FBI agent Ethan Burke. He’s injured, he’s confined to bed in a hospital that’s starting to give him the willies, and he’s got no ID, no phone, no underwear, no shoes, no money, no way out of town, and no one who knows who he is or is willing to believe he is who he says. But he wants to get out of there and he does, spending days wandering around as a wounded fugitive in the very pretty and seemingly very nice town of Wayward Pines trying to figure out what’s going on.
He’s there to find two missing agents. And just about the time he realizes this, PINES veers from “The Twilight Zone” into Shirley Jackson territory and he knows for sure this isn’t a normal reality he’s experiencing. What’s going on? The town is sheltered between high mountains and all the roads out of it lead right back in. Walking through the woods leads you to an electrified fence with a stark warning “Past this point you will die!” There are things going on that defy reality.
Keep reading. You’ll be surprised. Thriller, horror novel, mystery, PINES is all of this plus a spoiler genre I won’t identify just to keep you guessing. I was really hooked.
WHAT I’VE READ THIS WEEK—PINES by Blake Crouch. Available at Kindle and other ebook sources, plus as a paperback.
TO AN E-BOOK STORE NEAR YOU (plus paperback, too)—
We had a real stroke of luck at ArmadilloCon last weekend when a costume vendor wanted to change tables with us and we ended up next to Dead Reckoning comic book artist and writer Danny Allain and his publishing partner Paul Soileau (http://facebook.com/DeadReckoningComic) . Our marketing plan was to give out free cookies created for us by 2Tarts bakery in New Braunfels (http://2tarts.com) to resemble characters in my paranormal western/horror/pulp/action-adventure/alternate history/legendary love story and pseudo science fiction novel ARROYO (http://amzn.com/B0067NCEJ4) . Their marketing plan was to sketch anyone willing to pay $5.00 as a zombie (or to draw anything else you wanted).
Cookies first. We had Daniel cookies. We had Ramona cookies. We had cookies that were supposed to be Sinjin cookies but that didn’t turn out so good (they looked like a certain part of the male anatomy walking on a pair of legs, shall we say). We had the talking cats of Lockhart cookies. We had the Dr. Eugene Clark Library cookies, the flying saucer cookies, the Bigfoot cookies, and ghosts and haunted houses to promote Patrick Kampman’s two books, too (http://patrickkampman.com) . Not expecting to sell copies of my romance novel The Cowboy’s Baby at a science fiction convention (but we did, we did!) we did not bring the infamous toilet paper cookies for it.
The cookies worked.
Sketches second. The two young men with their comic book sitting at the table next to us did sketches of everybody as zombies to attract attention. We didn’t want to be zombies, so we hired Danny Allain to illustrate a scene from each of my novels. Turns out he’s a hell of a good comic book artist. He gave us a sketch of Ramona laboring in the ARROYO basin with the possessed wooden Indian strapped to her back. He sketched out the goats fighting over the toilet paper scene with the bull from THE COWBOY’S BABY. And finally he gave us the Boo Radley dog in the graveyard sketch representing my new mystery novel TALKING TO THE DEAD GUYS.
I don’t think the zombie sketches worked as well as the cookies, but I bet they’ll be remembered and sought out in the future because of them.
Just offhand I’d say that cookies and sketches did a lot better for the bunch of us than bookmarks, key-chains, fountain pens, pencils and postcards, the usual promotional materials for everyone. Was it cost effective? Well, no. Those special cookies cost us a bundle, but our goal was to sell my books not to make a lot of money. The guys? Well, in our opinion they priced their work too low, but they met a lot of people who’ll remember them. And we bought their comic book.
The point to all this: if you are doing a promotional activity, make sure you do something interesting or valuable for your customers (and keep your fingers crossed that you end up next to someone else doing innovative and interesting things). And have fun with it. There are a lot of women who are going to remember those Sinjin cookies.
WHAT I READ THIS WEEK—Red Church by Scott Nicholson. The Sins of the Fathers by Lawrence Block. Carrie by Stephen King. Thunderball by Ian Fleming.
Photos by Roxanne Rix and Gretchen Rix.